So, only because it’s still fresh in my mind, I’d like to note how happy I am that an online crafting article can pick up steam (while being surrounded by “sexier” content like references to currently-hot pop culture TV shows, Fashion Week and viral cat memes).
My BuzzFeed article, “21 Things You’ll Find At An Enormous Craft Fair” – not my headline but there you go – (http://www.buzzfeed.com/stephaniegda/22-photos-of-the-crafting-lifestyle-to-distract-yo-90gk) hasn’t done too badly at all for a writer that is currently unknown to the BuzzFeed core readership, about a topic that only about 50% of Americans are stated to pursue. (And shouldn’t crafting have a much higher percentage than that?)
I did reach out via e-mail and Twitter to the companies covered in this article. I also did reach out to the local indie craft stores that I’m a customer at, industry professionals that I personally know (and some that I personally don’t!), as well as other creative and business luminaries in the field.
The result? Encouragement, positive vibes, page hits reactions, re-tweets, re-pins, and a bit of a moment on Facebook. So yay – crafting got some mainstream love. I also got a couple of nice thank-yous from some of the firms I featured. As a freelance journalist (I am also a designer myself, educator and a few other hyphenates – but I had no personal stake in this piece and no professional relationship to anyone in it), it’s great when the feedback is 99.9% positive. One person did put a BuzzFeed “fail” button on my post, but there’s always gonna be haters!
So, lessons learned? When you have a legitimate reason to contact others in a way that can help them too (without spending money, I’m talking more about the exchange of information here), be bold and do it. They might stop and take note.
Next step: putting a personality to my activated yet dormant Facebook company profile; also, join Pinterest and LinkedIn (don’t judge; I need to be writing more than I need to be doing stuff online, ideally!). Woot!