garrisondesignarts

Decoding contemporary art and hand-crafting matters.

Archive for the tag “CHAshow”

Darling Doll, Sweetly Stitched

Darling Doll, Sweetly Stitched

An adorable addition to the Anna Griffin booth.

Photo by Stephanie Garrison. Image taken during CHA2012 in Anaheim, CA.

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Bouquet Full of Crafty Goodness.

Bouquet Full of Crafty Goodness.

So pretty.

Photo by Stephanie Garrison. Image taken during CHA2013 in Anaheim, CA.

Yaaaaaaaarn!

Yaaaaaaaarn!

A graphic yarn display – very Dwell magazine.

Photo by Stephanie Garrison. Image taken during CHA2013 in Anaheim, CA.

Airy Elegance

Airy Elegance

I enjoy taking photos that capture the texture of an object.

Photo by Stephanie Garrison. Image taken during CHA2013 in Anaheim, CA.

Sucess! (In Small Measures…)

So, only because it’s still fresh in my mind, I’d like to note how happy I am that an online crafting article can pick up steam (while being surrounded by “sexier” content like references to currently-hot pop culture TV shows, Fashion Week and viral cat memes).

My BuzzFeed article, “21 Things You’ll Find At An Enormous Craft Fair” – not my headline but there you go – (http://www.buzzfeed.com/stephaniegda/22-photos-of-the-crafting-lifestyle-to-distract-yo-90gk) hasn’t done too badly at all for a writer that is currently unknown to the BuzzFeed core readership, about a topic that only about 50% of Americans are stated to pursue. (And shouldn’t crafting have a much higher percentage than that?)

I did reach out via e-mail and Twitter to the companies covered in this article. I also did reach out to the local indie craft stores that I’m a customer at, industry professionals that I personally know (and some that I personally don’t!), as well as other creative and business luminaries in the field.

The result? Encouragement, positive vibes, page hits reactions, re-tweets, re-pins, and a bit of a moment on Facebook. So yay – crafting got some mainstream love. I also got a couple of nice thank-yous from some of the firms I featured. As a freelance journalist (I am also a designer myself, educator and a few other hyphenates – but I had no personal stake in this piece and no professional relationship to anyone in it), it’s great when the feedback is 99.9% positive. One person did put a BuzzFeed “fail” button on my post, but there’s always gonna be haters!

So, lessons learned? When you have a legitimate reason to contact others in a way that can help them too (without spending money, I’m talking more about the exchange of information here), be bold and do it. They might stop and take note.

Next step: putting a personality to my activated yet dormant Facebook company profile; also, join Pinterest and LinkedIn (don’t judge; I need to be writing more than I need to be doing stuff online, ideally!). Woot!

Article In BuzzFeed Today!

Article In BuzzFeed Today!

Hey! My photo essay (with captions) covering the 2013 Craft & Hobby Association Winter Conference & Trade Show dropped in today’s BuzzFeed Shift section. Woot! It was fun to do – time-consuming, but fun.

http://www.buzzfeed.com/stephaniegda/22-photos-of-the-crafting-lifestyle-to-distract-yo-90gk

Photo by Stephanie Garrison. Image taken at the Pebbles Inc. booth during CHA2013 in Anaheim, CA.

Paris Theme Craft Detail

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Just a little bit of Eiffel imagery.

Photo taken by Stephanie Garrison @CHA Anaheim 2013.

“Be You.”

Happy crafting artwork at the Canvas Corp Booth earlier this month @CHA2013 in Anaheim, CA.

Photo taken by Stephanie Garrison.

Sometimes it’s Preferable to…

…stay in a hotel at a moderately local conference, instead of doing a daily commute. You have an infinitely reduced chance of appearing as though you are a zombie when others meet with you professionally. This is to be avoided at all costs. Shame I can’t follow my own advice.

When You’re at a Cocktail Event and Know Positively No One…

…it just means that you haven’t formally met! Don’t be afraid to go up to people, smile, introduce yourself and ask them who they are and what they do. Everyone in a business networking scenario likes to share who they are and what their business is about – and if they don’t, thank them and move on.

I met a person last night who expressed a regret over missing another event; since I was at said happening myself, I told him what took place, then introduced him to the panel member he wanted to speak to (there would have been no way he could have picked him out of the crowd). So two firms met, connected, and have the potential to do business together in the future. All because I wasn’t afraid to say hello.

How does this benefit me? Well, it was no effort to extend the favor, but the return of goodwill has the potential to be a windfall for me. Not only do I look like I have the pulse on what’s happening at the event, but I am seen as professionally generous and willing to work with others (this isn’t 100% always the case but still…). Also, when I want to work with either of them in the future (which could happen), that won’t be nearly so difficult because we have established a relationship.  This is fundamental for growth these days, in such times of flux.

No money down, big ROI.

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